Content marketing has become an integral part of digital marketing strategies for businesses of all size and industries. But it is rather tricky to figure out which content to use where.
Most of the time, businesses even skip some types of content too. Considering anything to be or not to be helpful for a business sound overconfident.
Thus, one needs to know what are the types of content that help business and how to use them adequately.
I am saying this because I believe in the concept of the old adages, which thinks that everything has a value at the right time and of course, at the right place.
In this article, I am going to tell you top 5 high performing types of content marketing and how you can apply those to your business to engage leads and boost sales.
Being a business this is the most essential thing that you must possess on the internet. Your website is the gateway for your target audience to reach to your business. In the current market, a business without a website sounds like a fish out of the water (which is hard to survive).
This content is definitely going to be part of your own business website. It must contain all the details of your business which your audience need to know. Like your company profile, about its history, the services it offers or goods it sells etc.
While getting your website content written, be sure about a few things. You must not overdo while talking about yourself. Once you are a startup, you need to address yourself as a startup only and not a business of several years.
Your website content builds the fundamental reliability of your customers. Thus, it must be readable and carry messages, which is helpful for your customers.
Blogging is the most popular content marketing g for small businesses as well as big brands. Blogs not only improve SEO and drive more organic traffic to your website, but it also helps you to make the most being in a limited marketing budget.
Forbes has a case study regarding businesses and blogging, which establishes the statement that companies with a blog have 434% more indexed page than companies which don’t. Which means that with a blog, your business always wins the chance to be on the front page of the search engine when your customers search with relevant keywords.
In another way, blogging is a great way to help you to improve your relationship with leads and your existing customers.
Simply, more valuable is your blog content, the more your target audience will prefer your brand to buy.
To start with your blogging, you need to design a strategy which includes the topics, frequency and keywords each blog will cover. Your blog topics must be relevant to your business. Of course!
Case studies work as a value creator in the lives of your audience. Your target audience must know other customer stories which illustrate how your service or good has helped a specific customer.
Businesses can take the help of case studies to demonstrate special applications of their services or products. Case studies help your new or target customers to understand your brand better. Even when you provide general information through your website, examples help your business to build trust with new leads.
To publish a case study, you may first figure out and consider those customers to serve, who your product or service has helped in a significant way. You can simply publish the case studies on your business website, blogs, social media, or even in eBooks.
When a target customer goes through the featured case study, they can relate it more and also better understand the value of your brand.
If you want to have a long-form content for your business which you can use to provide value to your customers and leads, then there is nothing more successful than eBooks. Your eBooks must focus on creating values.
It’s not about advertising your business in 5 or 10 pages, but to provide related and useful information which carries more insights about the needs and the challenges of your customers.
eBooks are not definitely for selling to your audience, but it’s about building a relationship with your target audience. It helps your customers to trust your brand even more and come to you to make a purchase when they are ready.
eBooks are also an excellent way of lead generation as the customers need to share some necessary information about themselves while eBook downloading.
Though creating an eBook can take a bit more of an investment than other types of content but the attractive return of investment it gets, simply makes the investment worthwhile at the end.
Social Media Posts:
It is not a secret anymore, that harnessing the power of social media can help any business to reach their target audiences. The use of social media has made it easy for companies to maintain an excellent relationship with the target audience and existing customers.
If you are wondering how you can make social media posts to be a part of your content marketing, the first thing that you need to figure out is your goal. There are a few social media platforms including Facebook, Twitter and Instagram, which help new leads to reach to your business.
Thus, it is not very hard to convert your target audience by your social media posts. It is always better to start your conversation with social media posts rather than direct selling. Mix informational and promotional content together across your social media channels to make it more efficient.
If you are still not sure how to use your content at the right place, you don’t need to worry at all. I am simply here for you. But if you are already using the types of content I have mentioned above you need to have an analysis if you are using them at the right place with correct goals.